Matt Wulkan

Currently leading global partner marketing initiatives to drive significant pipeline and revenue growth through integrated campaigns and strategic program development.

• Developed and led integrated co-marketing campaigns, generating $15.5M in influenced pipeline and $4.5M in closed-won revenue.
• Achieved 35% YoY global MDF investment growth by implementing a Through-Channel Marketing Automation platform for scalable demand generation across Tier 2/3 partners.
• Executed regional Partner Summits and Symposiums across EMEA, APAC, and North America, increasing opportunity registration by 25% YoY.

Scaled global partner marketing operations, driving substantial MDF program ROI and enhancing partner engagement and retention.

• Managed a $1.5M MDF program, achieving a 5x annual ROI on partner-sourced leads through strategic scaling of the global partner marketing team.
• Increased partner portal adoption by 35%, reversing historical declines through streamlined user experience and content strategy.
• Co-led the development of a partner-first program with SVP Partner Sales, significantly elevating partner retention and global alliance recruitment.
• Integrated partners into corporate events, generating $3.5M in sourced revenue and achieving over 90% partner event satisfaction.

Directed field and channel marketing strategies, delivering substantial revenue and pipeline growth through partner collaboration.

• Generated $7.5M in revenue through partner-driven demand generation, supporting over $13M in pipeline in collaboration with key partners.
• Increased regional opportunity pipeline by 38% by driving focused partner campaign execution.
• Orchestrated comprehensive field and channel marketing initiatives to align with sales objectives and drive market penetration.

Executed multi-channel marketing strategies to significantly grow partner-influenced revenue and enhance deal registration efficiency.

• Executed multi-channel marketing strategies, significantly growing partner-influenced revenue from 25% to 41%.
• Streamlined partner portal UX and content strategy, driving a 28% increase in deal registration.
• Collaborated cross-functionally to optimize partner engagement and sales enablement tools.

Directed global partner marketing efforts to increase channel pipeline and drive incremental revenue through MDF investments.

• Increased channel pipeline by 65% through integrated go-to-market programs with key partners including DMRs, VARs, and OEMs.
• Managed Market Development Fund (MDF) investments, driving 23% YoY growth and generating $1.1M in incremental revenue.
• Strategically aligned marketing efforts with sales teams to expand market reach and partner engagement.

Drove significant platform adoption and partner onboarding through strategic co-marketing and demand generation.

• Boosted qualified platform adoption by 220% through strategic co-marketing and targeted lead generation initiatives.
• Onboarded 27 strategic partners by developing and executing comprehensive marketing and demand generation campaigns.
• Developed robust partner ecosystem strategies to accelerate market penetration and product visibility.

Managed global partner roadshows and developed award-winning marketing campaigns to enhance partner satisfaction and engagement.

• Managed global partner roadshows across 32 cities and 3 regions (AMER, EMEA, LATAM), educating over 5,000 resellers.
• Achieved a 55% increase in partner satisfaction by delivering impactful educational content and engagement opportunities.
• Developed an award-winning joint marketing campaign in collaboration with Microsoft, enhancing brand visibility and partner collaboration.

Led a cross-functional team to produce and optimize enterprise-level marketing content and oversee end-to-end content operations.

• Led a cross-functional team in producing and optimizing enterprise-level marketing content, including product collateral and sales enablement tools.
• Oversaw end-to-end content operations across digital and print platforms, ensuring consistent brand messaging.
• Developed strategic corporate communications and case studies to support market positioning and product launches.

Directed integrated B2B marketing and partner channel strategies, incorporating PR, analyst relations, and demand generation.

• Directed integrated B2B marketing and partner channel strategies to drive market growth.
• Incorporated PR, analyst relations, and paid media to enhance brand visibility and lead generation.
• Implemented automated lead nurturing processes to optimize conversion rates and sales pipeline.

Architected and launched multi-touch marketing campaigns for enterprise software, blending digital content strategy, partner enablement, and event-driven engagement.

• Architected and launched multi-touch marketing campaigns for enterprise software solutions.
• Developed digital content strategies and partner enablement initiatives to drive market penetration.
• Integrated event-driven engagement to support demand generation and build strategic partnerships.

Spearheaded corporate communication strategies, combining brand messaging, go-to-market assets, and targeted media outreach.

• Spearheaded corporate communication strategies to enhance brand messaging and market presence.
• Developed comprehensive go-to-market assets and digital collateral for product launches and sales support.
• Executed targeted media outreach campaigns to amplify brand visibility and industry recognition.

Led production of multilingual, multimedia content to support global product launches and contributed as a Technical Writer/Senior Copywriter.

• Led the production of multilingual, multimedia content to effectively support global product launches.
• Contributed significantly to content development in earlier roles as a Technical Writer and Senior Copywriter.
• Managed content lifecycle from ideation to delivery, ensuring alignment with corporate communication goals.

Volunteered and organized initiatives for community impact as part of corporate social responsibility programs.

• Contributed to community development projects through active participation and event organization.

Recognized for exceptional teamwork and collaboration within Alteryx.

Acknowledged for expertise in designing and implementing high-performing partner programs.

Recognition for Nitorum Corporation's status as a top emerging company.

Awarded for excellence in channel marketing program development.

Served as a board member, contributing to the foundation's mission and strategic direction.

Awarded for outstanding marketing partnership with Microsoft.